Valeria Charrabe: From Caracas to the World, Balancing Marketing, Tourism, and Family Life

In Houston, Texas, Woodland Stories Magazine keeps creating spaces to connect with inspiring Hispanics who reinvent themselves and share their stories.

This time our spotlight is on Valeria Charrabe, a Venezuelan who gracefully balances her life as a mom, entrepreneur, and content creator.

From the very start of the interview, Valeria expresses gratitude: “Thank you, Paty, for opening this space and for sharing the stories of people like me—those of us who live entrepreneurship with passion and the desire to give back to society.”

A Story with Caracas Roots

Valeria was born in Caracas, in a family of three sisters. With a smile, she recalls her role as the middle child: “I was kind of the forgotten one… but with advantages, because I had the freedom to be creative.”

Her journey began in Catholic schools in Venezuela and later took a decisive turn when she studied Marketing and Communications in Spain. “My mother is of Spanish descent, and we moved to the Canary Islands as retornados. That’s where I discovered tourism—a fascinating world that shaped my career,” she says.

Norway: Snow, Adaptation, and Life Lessons

Family life later took her to Norway, a huge shift for a Latina: “In the little town where I lived, there were only two seasons: cold and less cold,” she laughs.

With a newborn in her arms, she learned to adapt to Nordic life: “The most challenging part for me was the weather… but I also learned that there, every single job is equally respected.”

Houston: Highways, Opportunities, and Vertigo

Next stop: Houston, where she experienced an immediate culture shock: “When I saw those massive highways, I felt like I was on a roller coaster. I literally had to say a prayer the first time I drove on them.”

Soon after, she embraced the land of opportunity. “Here, you knock on a door and it opens. Marketing is not a luxury—it’s a necessity. Businesses invest anywhere from 5% to 30% of their budgets just to survive.”

From Marketer to Content Creator

With her explorer spirit, Valeria started sharing local recommendations online. “People kept asking me: Where can I go this weekend? And that’s how the idea of posting my experiences was born.”

Today she’s a content creator with her own voice: “I don’t recommend anything I haven’t tried myself. My followers know my suggestions are 100% trustworthy.”

She also reflects on authenticity in the digital era: “I focus on families and entertainment because that’s what I’m truly passionate about and what I genuinely enjoy. This allows me to share authentic and reliable recommendations, and that’s why people follow me and trust what I suggest. At the end of the day, we are all influencers within our own circle of friends.”

Mom, Wife, and Entrepreneur

Valeria balances her role as a marketing entrepreneur with being a mom of two. “Here, life moves at highway speed. But I try to balance it: I run my agency, create content in my free time, and always prioritize my family.”

She has even turned down tempting offers: “I was offered to manage an entire restaurant bar, and I said no. I weighed my options and chose my family first.”

Advice for Hispanic Entrepreneurs

Her advice for those starting a business is straightforward: “social media is the most affordable and effective way to advertise today. But just like you hire an accountant, you also need a marketing professional. You don’t have to do it all yourself.”

Valeria is a shining example of what it means to be Hispanic in the U.S.: a mother, wife, professional, creator, and dreamer. She inspires other entrepreneurs and reminds us that passion, discipline, and authenticity will always open doors.