Mezcal You don't drink it, you kiss it.

It doesn't get you drunk; it makes you MAGICAL

One of the most emblematic drinks in Mexico. Product of up to 30 varieties of Agave (Maguey), good even for medicine.

Pre-Hispanic origin.

The history of mezcal dates back more than 2,000 years. Although mezcal as we know it today did not exist, pre-Hispanic civilizations, such as the Zapotecs, already cooked the heads of the agave (called "piñas") in earthen ovens to obtain food and fermented must. The name "mezcal" comes from the Nahuatl words "metl" (maguey) and "ixcalli" (cooked), which together mean "maguey cooked in an oven".

Influence on the colony

The distillation of mezcal came until the arrival of the Spaniards.

With the Spanish conquest in the sixteenth century, the distillation technique was introduced. By combining the indigenous methods of cooking and fermenting agave with distillation, the drink we know today as mezcal emerged. The first mention of "mezcal wine" in a document is found in a 1750 writing, demonstrating its roots in Mexican culture.

Recognition and designation of origin

During the 20th century, mezcal began to gain popularity both in Mexico and internationally. In 1994, it was granted the Designation of Origin (DOM) to protect and certify its production. Currently, the mezcal DOM covers territories in nine states: Oaxaca, Guerrero, Durango, San Luis Potosí, Puebla, Zacatecas, Michoacán, Guanajuato and Tamaulipas. Although it is produced in all of them, Oaxaca is considered the world capital of mezcal, since it concentrates most of the production.

Mezcal is more than just a drink; it is a symbol of identity and tradition. Its production, which is often done in an artisanal way, is an important source of income for many rural communities and a reflection of Mexico's history and art.

Global projection

Mezcal mixology combines tradition and innovation, blending smoky agave spirits with intense flavors.

They boldly highlight the earthy depth of mezcal, combining it with fruits (guava, orange, banana, coconut), herbs (cilantro, hibiscus, rose water), and spices (chili, rosemary, worm salt, and scorpion salt).

Each drink becomes a sensory journey. It unites culture and art offering unforgettable experiences that manages to captivate sensitive palates around the world that would otherwise miss out on this Mexican gift.

For all that is evil, mezcal makes it good! And for everything good, mezcal makes it better!

You're like a sip of mezcal, I crave for you all the time.

* A collaboration with Emilio Valdez (Mexican)

• In 2023, nearly 600 million liters of tequila were produced

• The industry continues to shift toward 100% agave tequilas

• In 2024, approximately 402 million liters were exported, of which 330 million liters were shipped to the United States.